Separate interest from intent
Review the source of store visits and the products those visitors reach. Campaign traffic, returning customers and people comparing products may behave differently.
Before changing another theme, find out where shoppers become uncertain. We can review the route from collection to product, cart and checkout, then improve the part that needs attention.
For Shopify businesses with a live store, a defined catalogue and questions about the shopping experience. A new store needs a launch plan before it needs a conversion review.
Review the source of store visits and the products those visitors reach. Campaign traffic, returning customers and people comparing products may behave differently.
Check the information needed to choose: imagery, options, sizing or use, delivery, returns and purchase terms. The right information depends on the product, so start with real customer questions.
Walk through collection filters, variant selection, cart updates and checkout on mobile. Check actual failure reports before assuming the design alone explains abandonment.
We agree the work after reviewing the starting point. These are the steps a focused engagement can follow.
Choose a representative product and the entry path that matters most. Record friction and decide which issues can be addressed within the theme and store setup.
Shape product and collection templates, navigation and support content around the decisions a shopper must make.
Test variants, cart behaviour and supported checkout steps. Compare agreed events and customer feedback over a suitable period after launch.
Relevant experience and public project evidence, with the scope explained in each case study.

A beauty storefront showing category navigation, product discovery and a recognisable brand experience.

A Shopify Plus portfolio example connecting campaign imagery, product information and shopping actions. Its commercial uplift is not established by the portfolio record.
Only if the theme is the constraint. Weak product information, unsuitable traffic or unclear delivery terms can remain after a theme change. We review the journey before recommending a rebuild.
Yes. The scope can focus on selected pages and templates. Access, theme compatibility, apps and release requirements need review before changes are agreed.
No. We define what to improve and how to assess it. Revenue and conversion figures are only reported when the underlying data and project context support them.
Share your website or current process, what is getting in the way and what you would like to improve. I’ll review the outline and reply using the email you provide.