AhmadKeep what is useful
Identify the pages people visit, the enquiries they support and the content your team relies on. Existing search visibility and direct links should inform the plan.
06 / A problem we can work on togetherA better website.
A better website.
A considered change.
Your site may have outgrown its original structure, feel awkward on mobile or make simple edits difficult. A redesign should improve the customer experience while accounting for the content and routes people already use.
Understand before changingStart with
Start with
the right questions.
For an existing website whose structure or platform needs a substantial change. If the main issue is one unclear page or a difficult form, a focused improvement may be a better starting point.
Find the structural problem
Is the obstacle navigation, content, editing, performance or platform limitations? Replacing the visual design alone may leave the underlying problem unchanged.
Plan the transition
List important URLs, downloads, forms and integrations. Decide what stays, what changes and where moved content should send visitors.
A scope shaped around your businessHow we can
How we can
help you move forward.
We agree the work after reviewing the starting point. These are the steps a focused engagement can follow.
Audit and map
Review the current site, content ownership and priority journeys. Produce a proposed page map and an old-to-new URL plan where paths change.
Design around real content
Develop responsive page patterns, navigation and calls to action using the content the business needs to publish.
Validate the release
Check links, redirects, forms, metadata and mobile layouts. After launch, review errors and important pages so issues can be addressed promptly.
The work in contextSee what
See what
this connects to.
Relevant experience and public project evidence, with the scope explained in each case study.
Siteline ↗
A design reference for presenting a specialist product and a clear demo route. This case does not document a migration or redesign outcome.
Sungiven Foods ↗
A retail website reference with several visitor tasks: products, promotions, locations and ordering routes.
A concrete piece of workWhat we can
What we can
put in your hands.
- A content and customer-journey review
- An agreed page map and redirect plan
- Responsive design and implementation
- Pre-launch checks and a post-launch review plan
Before we startA few useful
A few useful
answers.
Will all our URLs change?
They do not have to. Keep useful URLs where possible. Where paths change, map the old address to the most relevant new destination and test the redirect.
Will a redesign fix our SEO?
It can address agreed technical and content issues, but a visual refresh alone does not guarantee better search performance. Search requirements should be part of the plan from the start.
Can the existing site stay live during development?
Usually the new work can be reviewed separately before a planned launch. The exact approach depends on the platform, hosting and any data that must move.
Bring the problem.
We’ll work out the scope.
Share your website or current process, what is getting in the way and what you would like to improve. I’ll review the outline and reply using the email you provide.
01 / You share the situation02 / We clarify the priority03 / We agree the work